Combining functional areas such as customer service, marketing, sales and account management will give you a holistic understanding of the customer. To that end, Salesforce, the world's largest cloud platform, offers a variety of capabilities. In this post, I'll highlight the top six benefits of Salesforce.
1. The most convenient analysis of your product.
Absolutely every company uses social networks for promotion and advertising. To increase the effectiveness of such activities, it is necessary to analyse the indicators of these platforms in the most convenient way. Salesforce can consolidate a comprehensive analysis of your customers' online activity to create a holistic picture of their needs.
After all, with the help of data analysis tools, companies can adjust their marketing campaigns and strategies to attract more users to their sites.
Comprehensive reporting is one of the most valuable benefits of CRM platforms, especially when they are AI-enhanced. Actionable data allows you to communicate more effectively with your current audience, and it also makes it easier to reach those who have shown interest in the past.
3. Automation and optimization.
A quick response to a customer is no longer an advantage, but a duty of every business, because a late response drags potential and existing customers to competitors. However, with Salesforce, companies no longer need to worry about response times. This is thanks to the automation tools it uses to communicate with customers instantly through chats on its website.
4. Team cooperation
Salesforce also allows you to communicate easily and effectively with other members of your team. Anyone with access to your Salesforce can work together using this shared record. For example, when a salesperson talks to a customer and learns more about them, they can fill in certain fields in that person's record or make notes in their file This allows you to ensure that everyone in your company is working with information that is up-to-date and relevant.
You already know that Salesforce is a cloud-based product, which means it's available anywhere there's an Internet connection. This also applies to mobile devices—Salesforce has an app that lets you stay in touch with your company and team anytime. This makes it the perfect solution for a business owner or marketing manager who wants to stay in constant touch with their team.
6. Django Sales Integration.
Salesforce allows any kind of integration. In addition to the clouds you build yourself, Salesforce also includes applications that you can purchase through the AppExchange, such as Heroku, Outlook, Gmail. A big advantage over other vendors when you have to settle for integrated tools from one vendor.
One of the biggest advantages of this integration is the integration with Django is a high-level Python web framework that combines speed, security, and ease of maintenance. Built by experienced developers, Django takes most of the hassle out of web development, so you can focus on writing your app without distractions.
Salesforce has long ceased to be just a customer relationship management system: it has turned into solutions for many industries, developed in-house or by third-party companies. Direct competitors can only dream of displacing Salesforce, and authoritative analysts predict the company's further growth. So take note of all the benefits of Salesforce, from integration with Django to ease of use, and don't delay using it in your business.