What is Salesforce integration?

What is Salesforce integration?

The modern world demands from businesses new technological solutions that can bring more profit. Global companies are constantly looking for a tool that can optimize work. Everyone knows that CRM systems help to manage better the resource that the company owns.

A prime example of an effective system is Salesforce, which has been a reliable means of improving efficiency over the years. It is worth noting that this CRM can also be qualitatively improved, integrations come in handy here.

Salesforce integration connects the Salesforce platform, a cloud-based customer relationship management (CRM) system, with other systems and applications. This integration aims to exchange data between these systems, automating business processes and streamlining operations.

With Salesforce integration, businesses can integrate various applications and systems, such as marketing automation tools, accounting software, and enterprise resource planning (ERP) systems.

The primary purpose of Salesforce integration is to improve business efficiency and accuracy. By connecting different systems and applications, teams can eliminate manual data entry, reducing the risk of errors and inconsistencies in data. Additionally, integration enables teams to access a comprehensive view of customer data, making it easier to make informed decisions. Real-time data exchange allows teams to work collaboratively, leading to a more streamlined and productive workflow.

Over the years, Salesforce has added various integration options, enabling businesses to connect with various systems and applications. We will consider this in more detail later.

Types of Salesforce Integration

  • API Integration: API integration allows two or more systems to exchange data through an API (Application Programming Interface). This type of integration is commonly used to connect Salesforce with other systems and applications, such as marketing automation tools, accounting systems, and e-commerce platforms.
  • Cloud Integration: Cloud integration refers to the integration of cloud-based systems and applications. This type of integration allows Salesforce to exchange data with other cloud-based systems and applications, such as marketing automation tools and customer relationship management (CRM) systems.
  • Custom Integration: Custom integration refers to integration that is built specifically for a business's unique needs. This type of integration may involve custom code or the use of third-party integration tools. Custom integration is typically used when other types of integration do not meet the business's specific requirements.
  • Third-Party Integration: Third-party integration refers to the use of third-party tools to integrate Salesforce with other systems and applications. These tools may include pre-built connectors or integration platforms that provide a streamlined way to integrate Salesforce with other systems.

Each of these types of Salesforce integration has its own advantages and disadvantages, and the best type of integration for a business will depend on its specific needs and requirements. By understanding the different types of Salesforce integration, businesses can make informed decisions about which type of integration is best for their needs.

What Is API Integration in Salesforce?

API (Application Programming Interface) integration in Salesforce refers to the process of connecting Salesforce with other systems and applications through the use of APIs. An API is a set of protocols and tools that allow different software systems to communicate and exchange data.

In the Salesforce context, APIs connect the platform with other systems, allowing for the exchange of data between these systems. For example, a business might use API integration to connect Salesforce with its accounting software, enabling real-time data exchange between these systems. This automates business processes, improves data accuracy, and streamlines operations.

There are two types of API integration available in Salesforce: REST API and SOAP API. REST API is a lightweight, easy-to-use API that supports various data formats, including JSON and XML. On the other hand, SOAP API is a more robust API that provides support for security, transactions, and reliability.

API integration is an important aspect of Salesforce and allows businesses to take full advantage of the platform's capabilities and integrate it with other systems and applications as needed.

Benefits of Salesforce Integration

It is possible to improve the work of the business thanks to integrations if they are properly used. Understanding these benefits is crucial for businesses looking to take full advantage of the capabilities of the Salesforce platform.

Increased Efficiency: One of the main benefits of Salesforce integration is increased efficiency. By eliminating manual data entry and reducing errors, teams can work more efficiently and focus on higher-value tasks. Integration also automates business processes, freeing up time and resources that can be used for other important activities.

Better Data Management: Another key benefit of Salesforce integration is better data management. Businesses can have a comprehensive view of customer data by connecting different systems and applications, making it easier to make informed decisions. Integration also ensures that data is accurate, up-to-date, and consistent across all systems, leading to improved data quality and reliability.

Improved Customer Experience: By having access to a comprehensive view of customer data, teams can provide more personalized and informed support, leading to a better customer experience. Integration also enables teams to respond faster to customer inquiries and resolve issues more efficiently, enhancing the customer experience.

Enhanced Collaboration and Communication: Salesforce integration can enhance team collaboration and communication. By accessing real-time data and information, teams can work more effectively and efficiently, leading to improved collaboration and communication. Integration also makes it easier for teams to share information and insights, leading to better decision-making and a more streamlined workflow.

How Do I Start Integration in Salesforce?

To start integration in Salesforce, you can follow these general steps:

Choose a technology company to help implement the integration: First, you need to choose a professional team of developers who can implement this integration. The company you choose will be able to provide advice and support at every stage of implementation.

Identify the systems and applications you want to integrate with Salesforce: This is the first step in starting integration in Salesforce. Identifying the systems and applications you want to integrate will help you determine the type of integration you need and what kind of data you need to exchange.

Determine the data you want to exchange: Decide what data you want to exchange between Salesforce and other systems. This will help you determine the fields you need to map, the frequency of data exchange, and the security requirements for the data.

Test the integration: Before deploying the integration, it is important to test it thoroughly to ensure that it is working as expected. This will help you identify and resolve any issues before they impact your business operations.

After that, you can run the integration and enjoy the result. It is important to monitor the operation of the technology so that everything works correctly. The developers who were involved in the creation of the interaction will help you with this.

What Should I Worry About in the Future?

It is necessary to approach the creation of integration responsibly and consider these aspects so that the technology works correctly and smoothly:

Data Security and Privacy: One of the key points of Salesforce integration is the need to protect sensitive data that is being exchanged between systems. Ensuring the security and privacy of customer and business data is essential to prevent unauthorized access and data breaches.

Integration Complexity: Integration can be complex, especially when integrating with multiple systems and applications. It is important to have a clear understanding of the integration requirements and a professional team to ensure that the integration is done correctly.

Integration Maintenance: Once the integration is complete, it is important to maintain it to ensure that it continues to work as expected. Integration maintenance may require ongoing updates to the integration code, changes to the data fields, and monitoring of the integration performance.

If you take care of these aspects in advance, you can have peace of mind about the result you will get.


Salesforce integration is a powerful tool that can help businesses improve their efficiency, data management, customer experience, collaboration, and communication. However, businesses must carefully consider integration's potential challenges and risks and choose the best type of integration for their specific needs.

For businesses considering Salesforce integration, it is recommended that they carefully evaluate their specific needs and requirements, consider the potential benefits and challenges of integration, and choose a reputable technology company to help implement the integration. By following these steps, you can ensure a successful Salesforce integration that meets your unique needs and provides tangible benefits to you.


Looking for an enthusiastic team?